資料來源: Google Book

Educational fund raising :principles and practice

Presents 36 diverse contributions on the latest in theory and practice, addressing such topics as the characteristics of successful fund-raising programs, donor motivation, elements of the development program, institutional planning, annual giving, the capital campaign, targeting special constituencies, and special considerations for the fund-raising profession (ethical issues, trends in research, legal trends affecting philanthropy). Neither a textbook nor a treatise on philanthropy, these essays emphasize practice but are more formalized and research-based than a simple collection of experiences. Annotation copyright by Book News, Inc., Portland, OR
來源: Google Book
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