資料來源: Google Book

Entrepreneurship.

  • 作者: Hisrich, Robert D.
  • 其他作者: Peters, Michael P. , Shepherd, Dean A.
  • 出版: Boston : McGraw-Hill/Irwin c2005.
  • 版本: 6th ed. /
  • 稽核項: xx, 591 p. :col. ill. ;26 cm.
  • 標題: Entrepreneurship. , Finance , Success in business. , Business enterprises , Business planning. , Business enterprises Finance , New business enterprises.
  • ISBN: 0071249710 , 9780071249713
  • 附註: Includes bibliographical references and index. Part I: The Entrepreneurial Perspective: Chapter 1. The Nature and Importance of Entrepreneurship -- Chapter 2. The Entrepreneurial and Intrapreneurial Mind -- Chapter 3. The Individual Entrepreneur -- Chapter 4. International Entrepreneurial Opportunities -- Part II: Creating and Starting the Venture: Chapter 5. Creativity and the Business Idea -- Chapter 6. Legal Issues for the Entrepreneur -- Chapter 7. The Business Plan -- Chapter 8. The Marketing Plan -- Chapter 9. The Financial Plan -- Chapter 10. The Organizational Plan -- Part III: Financing the New Venture: Chapter 11. Sources of Capital -- Chapter 12. Informal Risk Capital and Venture Capital -- Part IV: Managing, Growing, and Ending the New Venture: Chapter 13. Preparing for the New Venture Launch: Early Management Decisions -- Chapter 14. Managing the Early Growth of the New Venture -- Chapter 15. New Venture Expansion Strategies and Issues -- Chapter 16. Going Public -- Chapter 17. Ending the Venture.
  • 系統號: 005013490
  • 資料類型: 圖書
  • 讀者標籤: 需登入
  • 引用網址: 複製連結
Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
來源: Google Book
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