Media performance :mass communication and the public interest
- 作者: McQuail, Denis.
- 出版: London : Sage Publications 1992.
- 稽核項: xvii, 350 p. :ill. ;24 cm.
- 標題: Mass media.
- ISBN: 080398295X , 9780803982956
- 附註: Includes bibliographical references (p. [317]-345) and index.
- 系統號: 005131170
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,
來源: Google Book
來源: Google Book
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