Becoming a global audience :longing and belonging in Indian music television
- 作者: Juluri, Vamsee,
- 出版: New York : P. Lang ©2003.
- 稽核項: 155 pages :illustrations ;23 cm.
- 叢書名: Intersections in communications and culture ;v. 2
- 標題: Music television India. , Music television
- ISBN: 0820455792 , 9780820455792
- 附註: 106年科技部補助人文及社會科學研究圖書計畫:藝術學:亞太音樂文化. Includes bibliographical references (pages 145-152) and index.
- 摘要: "What does globalization mean for the television audience? Becoming a Global Audience examines concerns a cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music relevision networks like MTV and Channel V. This book argues, however, that this "Indianization" is no cause for celebration. , Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political economic, cultural, and post-colonial studies, it argues instead that the reception of "Top Ten" shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization."--Jacket.
- 系統號: 005073459
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.
來源: Google Book
來源: Google Book
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