The personalization of the museum visit :art museums, discourse, and visitors

• 作者: Rodney, Seph,
• 出版:
• 稽核項: vi, 157 pages ;24 cm.
• 叢書名: Routledge research in museum studies ;25
• 標題: Museum visitors Services for. , Museum visitors , Museums , Museum visitors. , Museums Management. , Services for. , Management.
• ISBN: 1138045829 , 9781138045828
• ISBN: 9781351695862 , 9781351695879 , 9781351695855 , 9781315171777
• 附註: Includes bibliographical references and index. Note: 1. Introduction -- Conversations about museums -- The relevance of art museums -- A history of exclusivity -- Toward diversity and inclusion -- Conflicting pressures -- Approach and analysis -- Limitations -- 2. The new museology -- Coincident historical developments -- A turn to meaning -- The birth of visitor-derived meaning -- A new discipline emerges -- A new conception of the visitor -- A new museology -- Models of the museum visit -- Pierre Bourdieu's visit -- Tony Bennett's visit -- Carol Duncan's visit -- Nick Prior's visit -- Museum studies and the Enlightenment museum -- New museology subsidiary changes -- 3. An interpretive museum -- Introduction -- Prologue to the Reports -- Tate Reports -- Chronology -- Tate Gallery in the 1960s -- Tate Gallery in the 1970s -- Best practice for public service -- Inclusion and interpretation -- Entering the museum through marketing and branding -- Key developments Note continued: Centering the visitor in the United States -- 4. Marketing and the museum -- Why marketing? -- A brief history of marketing -- An experience economy -- A need for marketing -- The benefits of consumption -- 5. Tate's audience research -- Audience research and audience development -- Audience research documents -- Engagement -- Visitor needs -- Analysis of Tate Online -- The virtual visit -- The significance of public interaction -- Losses and gains -- 6. Appearances of the customizable visit -- Recognizing the customizable visit -- The "Create Your Own Collection" campaign -- Tate Modern's thematic hang -- Curatorial intention of the thematic hang -- The customizable visit elsewhere -- Enhanced engagement -- New relationship paradigms -- The place of the digital -- The meaning of democratization -- Both, and -- 7. Conclusion -- Visiting art museums now.
• 摘要: 'The Personalization of the Museum Visit' examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed 'clients', with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution. Drawing on extensive research undertaken at Britain's Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management.
• 系統號: 005093954
• 資料類型: 圖書
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• 引用網址: 複製連結
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