Stop think go, do :how typography & graphic design influence behavior
- 作者: Heller, Steven.
- 其他作者: Ilić, Mirko,
- 出版: Beverly, MA : Rockport Publishers ©2012.
- 稽核項: 222 pages :illustrations (chiefly color) ;24 cm.
- 標題: Graphic design (Typography) , Commercial art Social aspects. , Commercial art History -- 21st century. , Graphic arts Social aspects. , Graphic design (Typography) History -- 21st century. , Graphic design (Typography) Social aspects. , Social aspects. , Graphic arts , Graphic arts History -- 21st century. , History , Commercial art
- ISBN: 1592537669 , 9781592537662
- 附註: Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
- 摘要: This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.
- 系統號: 005272205
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
