Creative arts marketing
- 作者: Hill, Elizabeth,
- 其他作者: O'Sullivan, Catherine, , O'Sullivan, Terry, , Whitehead, Brian,
- 出版:
- 版本: Third edition.
- 稽核項: xvi, 305 pages ;25 cm.
- 標題: Arts Management. , Arts , Arts Marketing. , Marketing. , Management.
- ISBN: 1138213772 , 9781138213777
- ISBN: 9781315447681 (eBook)
- 附註: Includes bibliographical references and index. The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
- 系統號: 005272311
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
"Cover"--"Title Page"--"Copyright Page" -- "Dedication" -- "Table of Contents" -- "List of figures" -- "List of tables" -- "Acknowledgements" -- "Foreword" -- "Introduction" -- "1 The context of arts marketing" -- "2 Developing audiences" -- "3 Marketing research" -- "4 Product" -- "5 Branding" -- "6 Pricing" -- "7 Marketing communications" -- "8 Making the arts available" -- "9 Marketing planning" -- "10 Leading and managing the marketing function" -- "Synoptic case studies
來源: Google Book
來源: Google Book
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