The advertising we deserve?
- 作者: Birch, Lionel.
- 出版: London : Vista Books 1962.
- 稽核項: viii, 203 pages ;22 cm.
- 標題: Advertising Great Britain. , Advertising
- 附註: Includes bibliographical references and index. Contains: The ads in your life -- Advertising is a £500 million business -- What sorts of people work in advertising? -- What do they work at? -- How do they feel about it? -- The public controversy about advertising -- Some 'uncontroversial' kinds of advertising -- The case for advertising -- The case against advertising -- The politics of advertising -- The advertising of politics -- Psychology and 'psychology' in advertising -- The effects of advertising on people -- The advertising we deserve?
- 系統號: 005118021
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結