Partnerships for prosperity :museums and economic development
- 作者: Wireman, Peggy.
- 出版: Washington, D.C. : American Association of Museums c1997.
- 稽核項: 144 p. ;23 cm.
- 標題: Museum finance , Partnership United States. , Strategic alliances (Business) United States. , Museums United States -- Management. , Strategic alliances (Business) , Corporate sponsorship United States. , Partnership , Museum finance United States. , Museums , Economic development. , Corporate sponsorship , Management.
- ISBN: 093120139X , 9780931201394
- 附註: Produced under the auspices of the State Historical Society of Wisconsin, Madison, partially funded by a National Technical Assistance Grant from the Economic Development Administration, U.S. Department of Commerce." Includes bibliographical references.
- 系統號: 005198320
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
As tourist attractions, museums have long contributed to the economic development of their communities. Yet financial planners rarely see museums as potential partners. This manual offers practical advice for institutions seeking better collaborations with business and government. Strategies range from pairing cultural attractions with non-cultural ones, such as sports events or shopping malls, to promoting several museums as a single "destination attraction". Case studies help illustrate how museums can form profitable partnerships.
來源: Google Book
來源: Google Book
評分
