Museum strategy and marketing :designing missions, building audiences, generating revenue and resources
- 作者: Kotler, Neil G.,
- 其他作者: Kotler, Philip.
- 出版: San Francisco, Calif. : Jossey-Bass Publishers c1998.
- 稽核項: xxviii, 395 p. :ill. ;25 cm.
- 叢書名: The Jossey-Bass nonprofit & public management series.
- 標題: Museum attendance. , Marketing. , Museums Marketing. , Museums , Museums Planning. , Planning. , Museum finance.
- ISBN: 0787909122 , 9780787909123
- 試查全文@TNUA:
- 附註: Includes bibliographical references (p. 369-378) and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=http://www.loc.gov/catdir/bios/wiley043/98008964.html https://dbs.tnua.edu.tw/login?url=http://www.loc.gov/catdir/description/wiley035/98008964.html https://dbs.tnua.edu.tw/login?url=http://www.loc.gov/catdir/toc/onix07/98008964.html
- 系統號: 005199238
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
來源: Google Book
來源: Google Book
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