Design management :using design to build brand value and corporate innovation
- 作者: Borja de Mozota, Brigitte.
- 出版: New York, NY : Allworth Press :Design Management Institute c2003.
- 稽核項: vi, 281 p. :ill. ;23 cm.
- 標題: Design, Industrial. , Manufacturing processes.
- ISBN: 1581152833 , 9781581152838
- 試查全文@TNUA:
- 附註: 94年度教育部「建構圖書館多元館藏曁服務品質提升計畫」購藏 Includes bibliographical references (p. 261-275) and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=http://www.loc.gov/catdir/toc/ecip049/2003020913.html
- 系統號: 005199903
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
來源: Google Book
來源: Google Book
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