Graphic design as communication
- 作者: Barnard, Malcolm,
- 出版: London ;New York : Routledge 2005.
- 稽核項: xi, 196 p. :ill. ;24 cm.
- 標題: Symbolism in art. , Graphic arts. , Communication in art.
- ISBN: 0415278120 , 9780415278126
- 附註: Includes bibliographical references (p. 184-191) and index.
- 系統號: 005021509
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
來源: Google Book
來源: Google Book
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