The art of branding
- 作者: Kreutz, Bernd.
- 出版: Ostfildern-Ruit, Germany : Hatje Cantz c2003.
- 稽核項: 50 p. :ill. (some col.) ;25 cm.
- 標題: Brand name products Marketing. , Brand name products , Marketing.
- ISBN: 3775791574 , 9783775791571
- 附註: Translated from German. 94年度教育部「建構圖書館多元館藏曁服務品質提升計畫」購藏.
- 系統號: 005207750
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, "marketing" as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. "The Art of Branding" traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
來源: Google Book
來源: Google Book
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