For event planners, there's no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your company'simage — from the initial invitation to onsite operations.Whether you're planning a product launch, conference, salesmeeting, an incentive event, or a gala fund-raiser, remember thatthe magic of a truly memorable event is in the details, but so isthe devil. Special events are fraught with thousands of details,and have to come off without a hitch. Whether your event is for 50or 2,000 people, whether it has a budget of a few thousand dollars,or hundreds of thousands, planning and executing the project islike a high-wire act without the safety nets. Event Planning givesyou a blueprint for planning and executing special events withflair and without any unexpected surprises and expenses. Thisunique book is loaded with practical advice on every aspect oforganizing and managing special events: Choosing the best venue Preparing and managing the budget Scheduling and staffing Coordinating food and beverage, décor, entertainment, andthemes Working with professionals, such as public relations firms andcreative directors. What you don't know or know to ask can have a major effect onthe success of your event and on your budget. Event Planning takesyou through every aspect of organizing and executing a successfulevent: the planning stages, timing and logistics, budgetpreparation, operations, and on-site management. EventPlanning: Includes sample costing forms to help you generate a detailedproject plan and budget. Explains what you need to ask before you contract withsuppliers. Is loaded with practical tips and examples that will help youavoid expensive mistakes. Features a companion website with forms from the book,additional forms, author Q&A, and more. EventPlanning takes you behind the scenes, and provides practicaltools for anyone who has to plan and execute a truly specialevent: Corporate in-house event planners Public relations and communications companies, and theirclients Marketing and corporate communications professionals Fundraisers and not-for-profit organizations Professionals in the hospitality and entertainmentindustries
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