資料來源: Google Book
Global television and film :an introduction to the economics of the business
- 作者: Hoskins, Colin.
- 其他作者: McFadyen, Stuart. , Finn, Adam,
- 出版: Oxford :Oxford ;New York : Clarendon Press ;Oxford University Press 1997.
- 稽核項: viii, 176 p. ;24 cm.
- 標題: Television broadcasting , Motion picture industry , Television broadcasting Economic aspects. , Economic aspects. , Motion picture industry Economic aspects.
- ISBN: 0198711484 , 9780198711483
- 附註: Includes bibliographical references (p. [144]-152)and index.
- 系統號: 005226702
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainmentgoods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and culturalcharacteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can belargely reconciled.
來源: Google Book
來源: Google Book
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