資料來源: Google Book
Social semiotics
- 作者: Hodge, Bob
- 其他作者: Kress, Gunther R.
- 出版: Cambridge, UK : Polity Press in association with Basil Blackwell, Oxford, UK 1988.
- 稽核項: ix, 285 p. :ill. ;24 cm.
- 標題: Psicologia social , Sociale psychologie. , Nonverbal communication Social aspects , Social aspects. , Semiotiek. , Semiotics , Non-verbale communicatie. , Semiotics Social aspects.
- ISBN: 0745603734 , 9780745603735
- 附註: 姚一葦文庫藏書-戲劇系姚海星老師2008年捐贈. Includes bibliographical references.
- 系統號: 005229850
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the ways in which meaning is constituted in social life. Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analysing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting a judicious assessment of different perspectives, Hodge and Kress also develop their own distinctive and highly fruitful approach, demonstrating how semiotics can be integrated with the social analysis of power and ideology, space and time, and gender and class. Social Semiotics is richly illustrated with examples and written in a clear style which does not presuppose prior knowledge of the field. It will become a key textbook for courses in communications, media and cultural studies and will be of general interest to students of sociology, literature and linguistics.
來源: Google Book
來源: Google Book
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