Expanding the audience for the performing arts
- 作者: Andreasen, Alan R.,
- 出版: Washington : Seven Locks Press [1990].
- 稽核項: 56 p. :ill. ;26 cm.
- 叢書名: Research Division report ;#24
- 標題: Performing arts United States -- Audiences. , Performing arts , Audiences. , Marketing. , Performing arts United States -- Marketing.
- ISBN: 092976501X , 9780929765013
- 附註: Includes bibliographical references.
- 系統號: 005024324
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.
來源: Google Book
來源: Google Book
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