Museum branding :how to create and maintain image, loyalty, and support

• 作者: Wallace, Margot A,
• 出版: Lanham, MD : AltaMira Press c2006.
• 稽核項: x, 193 p. :ill. ;23 cm.
• 標題: Business names , Museums United States -- Management. , Branding (Marketing) United States. , Museum attendance , Public relations , Museum attendance United States. , Museums , Business names United States. , Museums Public relations -- United States. , Branding (Marketing) , Management.
• ISBN: 0759109931 , 9780759109933
• 附註: 96年度「補助人文及社會科學研究圖書計畫規劃主題 : 建築與文化資產」. 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示. Includes bibliographical references (p. 181-186) and index. Introduction to branding : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as branding tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Branding museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : branding by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brands brick by brick -- University museums : children of strong parents -- Future members : identifying with college students.
• 系統號: 005243459
• 資料類型: 圖書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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