Persuasive business proposals :writing to win customers, clients, and contracts

• 作者: Sant, Tom.
• 出版: New York : AMACOM ©1992.
• 稽核項: 1 online resource (x, 214 pages) :illustrations.
• 標題: BUSINESS & ECONOMICS Business Writing. , Electronic books. , Business & Economics. , Rédaction de projets. , Affaires , Proposal writing in business. , Business Writing. , Affaires Rédaction de projets. , Business Communication. , Persuasion (Rhetoric) , Commerce. , BUSINESS & ECONOMICS
• ISBN: 0814451004 , 9780814451007
• ISBN: 0814451004
• 試查全文@TNUA:
  
• 附註: "A Sue Katz & Associates book." Includes index. The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2090
• 系統號: 005281465
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數