The marketing plan :how to prepare and implement it

• 作者: Luther, William M.
• 出版: New York : American Management Association ©1992.
• 版本: New, expanded ed.
• 稽核項: 1 online resource (xiv, 209 pages) :illustrations.
• 標題: Marketing. , Green Business. , Marketing , BUSINESS & ECONOMICS Green Business. , Electronic books. , marketing. , BUSINESS & ECONOMICS
• ISBN: 0814478050 , 9780814478059
• ISBN: 0814478050
• 試查全文@TNUA:
  
• 附註: Includes index. Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2452
• 系統號: 005281573
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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