TechnoBrands :how to create & use "brand identity" to market, advertise & sell technology products

• 作者: Pettis, Chuck,
• 出版: New York : AMACOM ©1995.
• 稽核項: 1 online resource (xiii, 222 pages) :illustrations.
• 標題: TECHNOLOGY & ENGINEERING Reference. , TECHNOLOGY & ENGINEERING , Marketing. , High technology , Reference. , Brand name products. , Technological innovations Marketing. , High technology Marketing. , Economic History. , TECHNOLOGY & ENGINEERING Engineering (General) , Electronic books. , Technological innovations , Engineering (General) , Business & Economics.
• ISBN: 0585039291 , 9780585039299
• ISBN: 0814402437
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2110
• 系統號: 005281803
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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