附註:Includes bibliographical references and index.
Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.
