Practical marketing research
- 作者: Pope, Jeffrey L.
- 出版: New York : AMACOM ©1993.
- 版本: New, updated ed.
- 稽核項: 1 online resource (x, 325 pages) :illustrations.
- 標題: Marketing research. , MarketingResearch. , BUSINESS & ECONOMICS Marketing -- Research. , BUSINESS & ECONOMICS , Electronic books.
- ISBN: 0814450865 , 9780814450864
- ISBN: 0814450865
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2460
- 系統號: 005281931
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結