Creating customer connections :how to make customer service a profit center for your company

• 作者: Burke, Jack,
• 出版:
• 版本: First edition.
• 稽核項: 1 online resource (vi, 317 pages) :illustrations, forms.
• 叢書名: Taking control series
• 標題: Customer Relations. , Business & Economics. , Evaluation. , Customer services , Electronic books. , BUSINESS & ECONOMICS Customer Relations. , Customer services Evaluation. , Customer relations. , Customer services United States. , Customer services. , Marketing & Sales. , United States. , Commerce. , BUSINESS & ECONOMICS
• ISBN: 1563431491 , 9781563431494
• ISBN: 1563431491
• 試查全文@TNUA:
  
• 附註: Includes appendices one through thirty-one (pages 247-314), and index.
• 摘要: Martin Bury, after a 40-­year career as an automobile dealer, described his experiences in the book "The Automobile Dealer." Analyzing lost customers, Bury arrived at some statistics that could open the eyes of a marketer or customer service person from any industry. Over a four-­year period, here are the reasons businesses lose their customers: one percent will die; three percent will move out of the area; five percent will be lured away by other salespeople; nine percent will be lured away by lower prices; fourteen percent will leave because of unresolved complaints; sixty-­eight percent will leave because of poor service, discourteous treatment or indifference. The moral to these statistics: providing courteous, helpful service can cut client losses by more than two­thirds. But good customer service is not good enough. Customer satisfaction is not--by itself--enough. Success in business requires an integrated marketing and communication approach that will result in the cultivation of a nexus between a company and its customers. This book is written to help you build that nexus between your company and your customers.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=5915
• 系統號: 005282549
• 資料類型: 電子書
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• 引用網址: 複製連結
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