附註:Includes index.
1. Goldilocks and the Three Bears -- Basic Lesson: Sales and negotiation strategies must be carefully planned and implemented to be effective -- 2. Jack and the Beanstalk -- Basic Lesson: Innovative solutions result from "outside the box" thinking -- 3. Little Red Riding Hood -- Basic Lesson: Competitors will take advantage of inexperience -- 4. The Three Little Pigs -- Basic Lesson: Optimal results arise from careful contingency planning -- 5. Rumpelstiltskin -- Basic Lesson: Unrealistic performance expectations result in inappropriate behaviors -- 6. The Emperor's New Clothes -- Basic Lesson: Individuals without a vested interest are the only reliable sources of accurate information -- 7. The Little Match Girl -- Basic Lesson: Inadequate business planning results in business failure -- 8. Hansel and Gretel -- Basic Lesson: If something appears too good to be true, it usually is -- 9. The Twelve Dancing Princesses -- Basic Lesson: Specific technology from one industry can be successfully adopted to others -- 10. Sleeping Beauty -- Basic Lesson: Excluding pertinent individuals from the planning process results in poor outcomes -- 11. The Ugly Duckling -- Basic Lesson: To help your staff members achieve optimal performance, be flexible and tolerant in nurturing their innate skills -- 12. The Hare and the Tortoise -- Basic Lesson: To be successful, an organization needs to have a clear focus -- 13. Puss in Boots -- Basic Lesson: Take control of circumstances or they will take control of you -- 14. The Steadfast Tin Soldier -- Basic Lesson: If you fail to function proactively, you'd better prepare to accept the consequences -- 15. The Boy Who Cried Wolf -- Basic Lesson: Do not squander your political capital -- 16. Chicken Little -- Basic Lesson: Control rumors with timely, accurate, and effective communication -- 17. The Princess and the Pea -- Basic Lesson: The validation of credentials may require substantial effort -- but such effort is worth it -- 18. Cinderell
摘要:Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn sales and negotiation strategies from Goldilocks herself; how to handle consultants from the Pied Piper; rumour control techniques from Chicken Little; and more. Each fairy tale is followed by a business lesson, applications of the tale for serious managers, and a case study that parallels the story. -- Provided by publisher.
