附註:Includes bibliographical references and index.
Introduction : CHESS and competing in the age of digital convergence / David B. Yoffie -- The computer industry : the first half-century / Alfred D. Chandler, Jr. -- Sun wars : competition within a modular cluster, 1985-1990 / Carliss Y. Baldwin and Kim B. Clark -- Winners and losers : industry structure in the converging world of telecommunications, computing, and entertainment / David J. Collis, P. William Bane, and Stephen P. Bradley -- What does industry convergence mean? / Shane Greenstein and Tarun Khanna -- Creating value and setting standards : the lessons of consumer electronics for personal digital assistants / Anita M. McGahan, Leslie L. Vadasz, and David B. Yoffie -- Larger firms' demand for computer products and services : competing market models, inertia, and enabling strategic change / Timothy F. Bresnahan and Garth Saloner -- Patent scope and emerging industries : biotechnology, software, and beyond / Josh Lerner and Robert P. Merges -- Alliance clusters in multimedia : safety net or entanglement? / Benjamin Gomes-Casseres and Dorothy Leonard-Barton -- Beyond the waterfall : software development at Microsoft / Michael A. Cusumano and Stanley A. Smith --Managing Chaos : system-focused product development in the computer and multimedia environment / Marco Iansiti.
