Concurrent marketing :integrating product, sales, and service

• 作者: Cespedes, Frank V.,
• 出版: Boston, Mass. : Harvard Business School Press ©1995.
• 稽核項: 1 online resource (xxvii, 307 pages) :illustrations.
• 標題: Marketing Management. , Distribution. , MarketingGeneral. , Marketing , Ventes , BUSINESS & ECONOMICS Distribution. , Ventes Gestion. , Marketing Gestion. , Management. , BUSINESS & ECONOMICS Marketing -- General. , Gestion. , Electronic books. , Sales management. , BUSINESS & ECONOMICS
• ISBN: 0875844448 , 9780875844442
• ISBN: 0875844448
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 283-296) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=7243
• 系統號: 005282872
• 資料類型: 電子書
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• 引用網址: 複製連結
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