Visual intelligence :perception, image, and manipulation in visual communication
- 作者: Barry, Ann Marie.
- 出版: Albany : State University of New York Press ©1997.
- 稽核項: 1 online resource (viii, 425 pages) :illustrations.
- 標題: Intelligentie. , LANGUAGE ARTS & DISCIPLINES Communication Studies. , image processing. , Visuelle Kommunikation , Perception visuelle. , Visual Perception , Human information processing. , Visuele waarneming. , LANGUAGE ARTS & DISCIPLINES , Communication Studies. , Visuelle Wahrnehmung , Traitement de l'information chez l'homme. , Visual communication. , Beeldcommunicatie. , Communication visuelle. , Electronic books. , Traitement d'images. , Mental Processes , Visual perception. , Image Processing, Computer-Assisted , visual perception. , Image processing.
- ISBN: 0791495841 , 9780791495841
- ISBN: 0791434354 , 0791434362 , 9780791434352 , 9780791434369
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 389-415) and index. 1. Perception and Visual "Common Sense" -- 2. The Nature and Power of Images -- 3. The Language of Images -- 4. Video's Moving Images -- 5. Film Logic and Rhetoric -- 6. Advertising Images: Seduction, Shock, and the Unwary -- 7. Political Images: Public Relations, Advertising, and Propaganda -- 8. Media Images and Violence.
- 摘要: Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=5386
- 系統號: 005283316
- 資料類型: 電子書
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Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today—advertising, politics, and entertainment.
來源: Google Book
來源: Google Book
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