附註:Includes bibliographical references and index.
Introduction: The formation of a field -- 'Mass' in communication research -- Codes and cultural analysis -- Presumption as theory: 'Realism' in television studies -- Criticism as sociology: Reading the media -- Why study media form? -- Meaning, genre and cotext: The problematics of 'public knowledge' in the new audience studies -- Debating culture: Quality and inequality -- Television in theory -- Media studies and the 'knowledge problem'.
