DAGMAR, defining advertising goals for measured advertising results

• 作者: Dutka, Solomon,
• 其他作者: Colley, Russell. , Association of National Advertisers.
• 出版: New York : ANA ©1995.
• 版本: 2nd ed.
• 稽核項: 1 online resource (xii, 129 pages) :illustrations.
• 標題: Advertenties. , Evaluatie. , Advertising & Promotion. , Evaluation. , Advertising Evaluation. , BUSINESS & ECONOMICS Advertising & Promotion. , Advertising , Electronic books. , Advertising. , BUSINESS & ECONOMICS
• ISBN: 0585124191 , 9780585124193
• ISBN: 0844234222 , 9780844234229
• 試查全文@TNUA:
  
• 附註: "First edition by Russell Colley." At head of title: Association of National Advertisers. Revised edition of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13248
• 系統號: 005284020
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數