Media planning :a practical guide

• 作者: Surmanek, Jim.
• 出版: Lincolnwood, Ill., USA : NTC Business Books ©1996.
• 版本: 3rd ed.
• 稽核項: 1 online resource (xii, 209 pages) :illustrations, maps.
• 標題: Electronic books. , Plans médias États-Unis. , Advertising media planning. , Advertising & Promotion. , Advertising media planning , BUSINESS & ECONOMICS Advertising & Promotion. , Plans médias , United States. , BUSINESS & ECONOMICS , Advertising media planning United States.
• ISBN: 0585139989 , 9780585139982
• ISBN: 0844235121
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13273
• 系統號: 005284172
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數