Customer bonding :pathway to lasting customer loyalty
- 作者: Cross, Richard,
- 其他作者: Smith, Janet,
- 出版: Lincolnwood, Ill. : NTC Business Books ©1995.
- 稽核項: 1 online resource (xix, 254 pages) :illustrations.
- 標題: Customer Relations. , Consommateurs Fidélité. , BUSINESS & ECONOMICS Customer Relations. , Consommateurs , Service à la clientèle. , Customer relations. , Customer services. , Fidélité. , Electronic books. , Customer loyalty. , BUSINESS & ECONOMICS
- ISBN: 0844233188 , 9780844233185
- ISBN: 0844233188
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 223-238) and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13286
- 系統號: 005284174
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.
來源: Google Book
來源: Google Book
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