The elements of copywriting :the essential guide to creating copy that gets the results you want

• 作者: Blake, Gary.
• 其他作者: Bly, Robert W.
• 出版: New York : Macmillan USA ©1997.
• 稽核項: 1 online resource (xii, 176 pages).
• 標題: Advertising & Promotion. , Authorship. , Journalism , BUSINESS & ECONOMICS Advertising & Promotion. , Journalism Authorship. , Electronic books. , Advertising copy. , BUSINESS & ECONOMICS
• ISBN: 0585059845 , 9780585059846
• ISBN: 0028613384 , 9780028613383 , 0028626303
• 試查全文@TNUA:
  
• 附註: Includes index. pt. I. Copywriting Principles. 1. The Fundamentals of Persuasive Writing. 2. Headlines. 3. Body Copy. 4. Power Copywriting Techniques -- pt. II. Copywriting Tasks. 5. Print Advertising. 6. Direct Mail. 7. Brochures. 8. Catalogs. 9. Press Releases and Press Kits. 10. Audiovisual Promotions. 11. The World Wide Web. 12. Other Formats.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=9130
• 系統號: 005284359
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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