Advertising media sourcebook

• 作者: Turk, Peter B.
• 其他作者: Jugenheimer, Donald W. , Barban, Arnold M.
• 出版: Lincolnwood, Ill. : NTC Business Books ©1997.
• 版本: 4th ed.
• 稽核項: 1 online resource (vii, 102 pages) :illustrations.
• 標題: Electronic books. , Advertising media planning. , Advertising & Promotion. , Advertising media planning , BUSINESS & ECONOMICS Advertising & Promotion. , United States. , BUSINESS & ECONOMICS , Advertising media planning United States.
• ISBN: 058512423X , 9780585124230
• ISBN: 0844235210
• 試查全文@TNUA:
  
• 附註: Barban's name appears first on the earlier edition. Includes index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13263
• 系統號: 005284423
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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