The complete idiot's guide to marketing basics
- 作者: White, Sarah
- 出版: New York, NY : Alpha Books ©1997.
- 稽核項: 1 online resource (xx, 428 pages) :illustrations.
- 標題: Distribution. , Marketing. , MarketingGeneral. , Marketing , BUSINESS & ECONOMICS Distribution. , BUSINESS & ECONOMICS Marketing -- General. , Electronic books. , marketing. , BUSINESS & ECONOMICS
- ISBN: 0028614909 , 9780028614908
- ISBN: 0028614909
- 試查全文@TNUA:
- 附註: Includes index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=9046
- 系統號: 005284509
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
來源: Google Book
來源: Google Book
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