Winning the marketing war :a field manual for business leaders

• 作者: Michaelson, Gerald A.
• 出版: [Cambridge, Mass.] : Abt Books ©1987.
• 稽核項: 1 online resource (xv, 270 pages) :illustrations.
• 標題: BUSINESS & ECONOMICS Organizational Behavior. , Marketing. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , BUSINESS & ECONOMICS Management Science. , Marketing - Manuals , Management Science. , BUSINESS & ECONOMICS , Electronic books. , Industrial Management. , Management. , BUSINESS & ECONOMICS Management.
• ISBN: 0585102724 , 9780585102726
• ISBN: 0819157813 , 9780819157812
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 263-267).
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=6778
• 系統號: 005284511
• 資料類型: 電子書
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• 引用網址: 複製連結
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