Introduction to advertising media :research, planning, and buying
- 作者: Surmanek, Jim.
- 出版: Lincolnwood, Ill., USA : NTC Business Books ©1993.
- 稽核項: 1 online resource (xvii, 357 pages) :illustrations.
- 標題: BUSINESS & ECONOMICS Advertising & Promotion. , Electronic books. , BUSINESS & ECONOMICS , Advertising media planning. , Advertising & Promotion.
- ISBN: 058516813X , 9780585168135
- ISBN: 0844235458
- 試查全文@TNUA:
- 附註: Includes index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13271
- 系統號: 005284612
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結