Communicating when your company is under siege :surviving public crisis

• 作者: Pinsdorf, Marion K.
• 出版: New York : Fordham University Press 1999.
• 版本: 3rd ed.
• 稽核項: 1 online resource (xviii, 425 pages).
• 標題: Strategic planning. , Electronic books. , Crisis management. , Relations publiques Entreprises. , Image. , Relations publiques. , Entreprises. , BUSINESS & ECONOMICS Public Relations. , Public Relations. , Planification stratégique. , BUSINESS & ECONOMICS , Entreprises , Public Relations , Business communication. , Communication dans l'entreprise. , Public relations. , Gestion des crises. , Corporate image. , Entreprises Image. , Relations publiques , Gestion de crise. , public relations. , corporate image.
• ISBN: 0585199221 , 9780585199221
• ISBN: 0823217833 , 0823217841 , 9780823217830 , 9780823217847
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• 附註: Includes bibliographical references (pages 391-409) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=16446
• 系統號: 005284844
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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