附註:Includes bibliographical references and index.
PART I -- GETTING STARTED -- 1 -- Introduction -- 2 -- Exchanges -- PART II -- PHILANTHROPIC EXCHANGES -- 3 -- Corporate Volunteering: Home Depot and KaBOOM! -- 4 -- Strategic Philanthropy: Microsoft and the American Library Association -- PART III -- MARKETING EXCHANGES -- 5 -- Identity Building: Denny's and Save the Children -- 6 -- Sponsorship: BankBoston and City Year -- 7 -- Cause-Related Marketing Calphalon and Share Our Strength -- PART IV -- OPERATIONAL EXCHANGES -- 8 -- Human Resources: Ridgeview, Inc., and Newton-Conover Public Schools -- 9 -- Social Enterprise: Boeing And Pioneer Human Services -- PART V -- SETTING UP A PARTNERSHIP -- 10 -- Partnership Analysis -- 11 -- New Value Partnerships -- 12 -- Conclusion.
摘要:With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities. -- Provided by publisher.
