The Brandmindset

• 作者: Knapp, Duane E.
• 出版: New York : McGraw-Hill ©2000.
• 稽核項: 1 online resource (xxiii, 277 pages) :illustrations.
• 標題: Brand name products Marketing. , Electronic books. , Produits de marque. , branding. , Advertising & Promotion. , Brand name products , Stratégie de marque. , Brand name products. , Commercialisation. , BUSINESS & ECONOMICS Advertising & Promotion. , Produits commerciaux Gestion. , Product management. , Gestion. , Produits commerciaux , Produits de marque , Marketing. , Branding (Marketing) , Produits de marque Commercialisation. , BUSINESS & ECONOMICS
• ISBN: 0071368299 , 9780071368292
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• 附註: Includes bibliographical references (pages 269-271) and index.
• 摘要: Five steps to building a Genuine Brand. --
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=24008
• 系統號: 005285129
• 資料類型: 電子書
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• 引用網址: 複製連結
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