附註:Includes bibliographical references (pages 199-202) and index.
Preface -- Do you suffer from competitor obsession? -- Changing the rules of play -- The CEO's dilemma: strategic ambiguity -- Strategic thinking: the essence of competitive advantage -- Driving force: the DNA of strategic thinking -- Crafting and articulating a distinctive strategy -- Areas of excellence: widening your competitive advantage -- The concept of strategic leverage -- Managing your competitor's strategy to your advantage -- Sandbox competition and the rules of war -- The CEO as process leader -- Making strategic thinking a repeatable practice -- Megachanges that will challenge every company's strategy.
