附註:Includes bibliographical references ([235]-238) and index.
Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents.
