E-profit :high payoff strategies for capturing the e-commerce edge

• 作者: Cohan, Peter S.,
• 出版: New York : AMACOM 2000.
• 稽核項: 1 online resource (vii, 285 pages).
• 標題: Electronic commerce. , BUSINESS & ECONOMICS Distribution. , Entreprises Réseaux d'ordinateurs. , Internet , Distribution. , Technologie de l'information Aspect économique. , Réseaux d'ordinateurs. , Technologie de l'information , Internet marketing. , Internet. , BUSINESS & ECONOMICS , Management Theory. , Aspect économique. , Entreprises , Marketing sur Internet. , Business enterprises Computer networks. , Business enterprises , Computer networks. , Electronic books. , Information technology Economic aspects. , Commerce électronique. , Business & Economics. , MarketingGeneral. , E-commerce. , Information technology , BUSINESS & ECONOMICS Marketing -- General. , Economic aspects. , Management.
• ISBN: 0814405444 , 9780814405444
• ISBN: 0814405444
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• 附註: Includes bibliographical references and index.
• 摘要: "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=17102
• 系統號: 005286176
• 資料類型: 電子書
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• 引用網址: 複製連結
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