Entertainment-education :a communication strategy for social change

• 作者: Singhal, Arvind,
• 其他作者: Rogers, Everett M.
• 出版: Mahwah, N.J. : L. Erlbaum Associates 1999.
• 稽核項: 1 online resource (xiv, 265 pages) :illustrations.
• 叢書名: LEA's communication series
• 標題: Téléromans Aspect social -- Pays en voie de développement. , Soap operas Social aspects -- Developing countries. , Television soap operas Social aspects -- Developing countries. , Developing countries. , Radio en éducation , SOCIAL SCIENCE Media Studies. , Soap operas , SOCIAL SCIENCE , Social aspects , Voorlichting. , Radio in education Developing countries. , Massamedia. , Télévision en éducation , Television soap operas Social aspects. , Television in education. , Media Studies. , Aspect social , Radio soap operas Social aspects -- Developing countries. , Radioromans , Social aspects. , Electronic books. , Radio soap operas , Radioromans Aspect social -- Pays en voie de développement. , Radio in education , Radio en éducation Pays en voie de développement. , Télévision en éducation Pays en voie de développement. , Television in education , Téléromans , Television soap operas , Television in education Developing countries. , Mediagebruik.
• ISBN: 0805833501 , 9780805833508
• ISBN: 0805832351 , 0805832501
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• 附註: Includes bibliographical references (pages 231-248) and indexes.
• 摘要: "Entertainment education - the process of designing and implementing media messages to both entertain and educate for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior - utilizes the universal appeal of entertainment to persuade individuals to adopt behaviors that will lead to safer and healthier lives."--BOOK JACKET. "In this volume authors Arvind Singhal and Everett M. Rogers chronicle the origins of entertainment-education in current times, documenting applications of the strategy around the globe. They present the major figures, events, and turning points in the evolution of the entertainment-education strategy; document the theories and concepts explaining the effectiveness of implementing this strategy; provide research methodologies for studying the effects of such programs; and summarize the lessons learned in utilizing the entertainment-education strategy to bring about social change. In presenting a balanced perspective of this approach. Singhal and Rogers also identify its limitations, and they consider ethical and other problems that may accompany efforts to bring about social change."--Jacket.
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• 系統號: 005286616
• 資料類型: 電子書
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