附註:Includes bibliographical references (pages 355-394) and indexes.
pt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior -- pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory -- pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.
