附註:Includes bibliographical references (pages 271-317) and indexes.
Mass communication in society : the textbook for our lives -- Research and theory in mass communication : how we study media scientifically -- Portrayals of groups : distorted social mirrors -- Advertising : food (and everything else) for thought -- Communication of values : media as parent and priest -- Sports : marriage of convenience or conquest by television? -- News : setting the agenda about the world -- Politics : using news and advertising to win elections -- Violence : does all that mayhem matter? -- Sex : turning on, turning nasty -- Prosocial media : helpful media helping people -- Living constructively with media : taking charge in the new millennium.
