附註:Includes bibliographical references and index.
Foreword / James P. Shannon -- 1. Desperately Seeking Data: Why Research is Crucial to the New Corporate Philanthropy / Craig Smith -- 2. Corporate Support of Nonprofit Organizations: Partnerships across the Sectors / John A. Yankey -- 3. Corporate Volunteerism: Strategic Community Involvement / Alice Korngold and Elizabeth Hosler Voudouris -- 4. Research in Corporate Social Performance: What Have We Learned? / Donna J. Wood and Raymond E. Jones -- 5. How Does Firm Size Affect Corporate Philanthropy? / Dwight F. Burlingame and Patricia A. Frishkoff -- 6. Corporate Philanthropy and Business Performance / David Lewin and J.M. Sabater -- 7. The Ethical Frame of Corporate Philanthropy / Lance C. Buhl -- 8. Corporate Philanthropy and Business Power / Jerome L. Himmelstein -- 9. Paradigm Lost: Research toward a New Understanding of Corporate Philanthropy / Dennis R. Young and Dwight F. Burlingame.
摘要:Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line of the corporation. This new corporate landscape presents some important challenges for the nonprofit sector. Corporate Philanthropy at the Crossroads looks at current practices, trends, and issues for corporate philanthropy and frames a productive research agenda based on the needs of practitioners. Here is a useful reference for fundraisers as they implement their strategic plans for the future. Indispensable reading for academics with an interest in corporate philanthropy.
