Successful advertising research methods

• 作者: Haskins, Jack B.,
• 其他作者: Kendrick, Alice.
• 出版: Lincolnwood, Ill., U.S.A. : NTC Business Books ©1993.
• 稽核項: 1 online resource (453 pages) :illustrations.
• 標題: Advertising & Promotion. , BUSINESS & ECONOMICS Advertising & Promotion. , Advertising , Advertising Research -- Methodology. , Electronic books. , ResearchMethodology. , BUSINESS & ECONOMICS , Electronic book.
• ISBN: 0585139962 , 9780585139968
• ISBN: 0844231894 , 9780844231891
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13261
• 系統號: 005288928
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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