Which ad pulled best? :50 case histories on how to write and design ads that work

• 其他作者: Burton, Philip Ward, , Purvis, Scott C.
• 出版: Lincolnwood, Ill. : NTC Business Books ©1992, ©1996.
• 版本: 8th ed.
• 稽核項: 1 online resource (xv, 144 pages) :illustrations.
• 標題: Publicité Rédaction -- Évaluation. , Evaluation. , Advertising copy Evaluation. , Advertising & Promotion. , Publicité , BUSINESS & ECONOMICS Advertising & Promotion. , Advertising copy , Electronic books. , Advertising. , BUSINESS & ECONOMICS , RédactionÉvaluation.
• ISBN: 0585168121 , 9780585168128
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• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13262
• 系統號: 005288944
• 資料類型: 電子書
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• 引用網址: 複製連結
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