附註:Includes index.
Development projects : the engine of renewal / H. Kent Bowen [and others] -- The new new product development game / Hirotake Takeuchi, Ikujiro Nonaka -- Fast-cycle capability for competitive power / Joseph L. Bower, Thomas M. Hout -- What strategy can do for technology / Kim B. Clark -- From the "ladder of science" to the product development cycle / Ralph E. Gomory -- Technology fusion and the new R & D / Fumio Kodama -- Real-world R & D : jumping the product generation gap / Marco Iansiti -- Managing innovation in the information age / Rebecca Henderson -- Managing technological change : a box of cigars for Brad / Frederick W. Gluck, Richard N. Foster -- The new product development map / Steven C. Wheelwright, W. Earl Sasser, Jr. -- Pitfalls in evaluating risky projects / James E. Hodder, Henry E. Riggs -- Creating project plans to focus product development / Steven C. Wheelwright, Kim B. Clark -- The discipline of teams / Jon R. Katzenbach, Douglas K. Smith -- How to integrate work and deepen expertise / Dorothy Leonard-Barton [and others] -- The return map : tracking product teams / Charles H. House, Raymond L. Price -- How the right measures help teams excel / Christopher Meyer -- The power of prodcut integrity / Kim B. Clark, Takahiro Fujimoto -- The house of quality / John R. Hauser, Don Clausing -- Manufacturing by design / Daniel F. Whitney -- Purchasing's role in new product development / David N. Burt, William R. Soukup -- Organizing for manufacturable design / James W. Dean, Jr., Gerald I. Susman -- Mastering chaos at the high-tech frontier : an interview with silicon graphics' Ed McCracken / Steven E. Prokesch -- Commercializing technology : what the best companies do / T. Michael Nevens, Gregory L. Summe, Bro Uttal -- Make projects the school for leaders / H. Kent Bowen [and others].